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Using video effectively in your business requires on-camera confidence, technical knowledge and consistent, strategic activation.


Without a guide, it can be overwhelming and confusing.  

POWER UP x IML Studios are teaming up to provide you with interactive in-person workshops designed to help business owners at every level master the art and science of video so they can convert viewers into clients. 

POWER UP x IML Studios Content Creation Workshops are filled with "learn by doing" project-based learning and step by step tutorials. 

LEVEL 1 Workshop 

Smartphone Videography

  • Settings -  iPhone/Smartphone settings, framing/orientation, how to optimize battery life & storage 

  • Filming Basics - stabilization, lighting, audio, background/backdrop, shooting in shots, script & storyboarding, vertical v horizontal video, how to prep for shoot

  • Capturing Content - talking head, long form, short form, trendy, cinematic, b-roll, interview, product demo

Content Strategy: 

  • Learn the three steps you need to take before building your first content calendar.

  • Identify realistic and impactful content goals, objectives and tasks.

  • Stay focused and driven with systems for accountability and onsite peer support.

  • Explore the use of A.I. for efficiency without losing your authentic voice.

Thank you to Dorian Cunion for sharing his video and experience after participating in our Level 1 Workshop.

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