ABOUT POWER UP
POWER UP Productions helps mission-driven brands, destinations, and creators build trust and visibility through story-driven strategy and creative media. We connect purpose and production - so every video, podcast, or campaign works harder, lasts longer, and aligns to what truly moves people.
Founded by producer and creative strategist Amy Garelick, POWER UP blends 25+ years of content, audience development, and experience design to deliver marketing systems that feel human, intentional, and sustainable.
HOW WE WORK
A Simple, Strategic Framework That Unlocks Potential
Every project begins with purpose and ends with measurable impact.
PLAN
Strategy, clarity, &
direction.
PRODUCE
Human-centered content that feels real.
PROPEL
Amplification & systems for consistent visibility.
WHO WE HELP
We Work With Brands Ready to Be Seen
Our best work happens with organizations that value story, trust, and long-term visibility.
NONPROFITS & COMMUNITY ORGANIZATIONS
Mission-first partners who need clarity, emotional storytelling, and content that builds trust, impact, and donor connection.
ATTRACTIONS & DESTINATIONS
Parks, museums, FECs, tourism boards, and experience brands that need consistent, story-driven content across the guest journey.
FOOD, BEVERAGE & LIFESTYLE BRANDS
Culinary creators, local producers, and experience-driven businesses that thrive through rich, sensory storytelling.
WOMEN-LED & CREATIVE BUSINESSES
Founders and creators stepping into visibility who want content that reflects their leadership, purpose, and personality.
WHAT WE DO
Strategic Storytelling + Creative Media
We combine marketing insight, cinematic production, and content systems to help brands stay visible with purpose.
IMPACT CAMPAIGNS
Stories That Build Connection and Drive Results
Our work transforms productions, festivals, launches, and celebrations into cinematic media assets that expand reach and amplify impact long after the day ends.
SPEAKING • PANELS • WORKSHOPS
Bring Your Brand, Team, or Event Into the Light
Amy speaks on visibility, storytelling, and content that moves people — helping leaders and teams build confidence, clarity, and creative momentum.
THE TRUST RECESSION
Why audiences no longer respond to sporadic posts - and how consistent video & podcast series earn trust faster.
CONTENT THAT CONVERTS VISITORS
From pre-visit planning to post-visit loyalty: how attractions and destinations use story-driven content to build anticipation, dwell time, and repeat visits.
FROM ONE SHOOT TO MANY ASSETS
Designing a content engine that multiplies your investment across platforms, campaigns, and seasons.
B-ROLL THAT SELLS
Why human, cinematic, sensory b-roll outperforms talking heads - and how to capture it with any team.
MOBILE PRODUCTION FOR PRO RESULTS
Training your team to film, edit, and publish with confidence - using simple tools and repeatable workflows.
WOMEN & VISIBILITY
How women leaders can step into the spotlight with purpose, clarity, and authenticity - without having to be “the face” of everything.
KEYNOTES
Bold, human-centered storytelling and strategic insights tailored for industry events and conferences.
PANELS
Practical, high-energy conversations that bring clarity to trending topics and empower audiences to show up creatively.
WORKSHOPS
Hands-on training that equips teams to film, create, and implement content workflows with confidence.
THE VISIBILITY PROJECT
A storytelling initiative celebrating women who lead, create, and make impact - often behind the scenes, rarely in the spotlight.
The Visibility Project is a 2026 multimedia series and speaking platform created by Amy Garelick. Its mission is to uncover, amplify, and honor the stories of women whose work shapes communities, culture, and connection - even when recognition hasn’t followed.
Through interviews, documentary-style video, live conversations, and collaborative storytelling, The Visibility Project gives women the space, structure, and support to be seen with clarity and confidence.
WHAT IT EXPLORES
AUTHENTIC LEADERSHIP
Redefining what it means to lead with vision, compassion, and courage.
VISIBILITY WITH PURPOSE
Helping women step forward in a way that feels aligned, supported, and sustainable.
CREATIVE AND INVISIBLE LABOR
Highlighting the work women do that fuels industries, families, and communities.
LEGACY THROUGH STORY
Capturing the moments, missions, and milestones that deserve to be documented.
HOW TO PARTICIPATE
Interviews, partnerships, sponsorships, and speaking engagements are currently in development for 2026.