The Work That Closes the Gap.
Every project in this portfolio started with a visibility problem. A gap between excellent work and the recognition it deserved. What you see here is what happens when strategy, story, and content come together — and keep working long after the shoot wraps.
Business + Corporate
POWER UP produces strategic video content for corporate clients who need a strong digital presence - from brand overview videos and leadership profiles to service explainers and culture content. Engagements are custom-scoped around each organization's visibility goals.
→ Visibility Blueprint + Content Engine
Ongoing Visibility Systems Built on Strategy.
Content Engine clients don't just get content — they get a system. Every engagement begins with strategy: your audience, your positioning, your story architecture. Production follows. What gets built is content that compounds — growing your visibility and your credibility with every piece.
Bark Busters Richmond
Ongoing video content production for one of the world's leading in-home dog training brands. Strategic content built to educate, build trust, and drive local franchise visibility across digital platforms.
Subscribe to the Bark Busters Richmond YouTube Channel + watch the entire series - click here
Forward Foundation VA
Year-round visibility partnership with one of Richmond's most impactful nonprofits. From the annual Go Forward Together Ride, a cycling event that raises funds and community awareness, to video and event support for their annual gala and ongoing donor engagement content, POWER UP is Forward Foundation's production partner across every major moment and the months in between.
Swift Creek Mill Theatre
An ongoing content partnership with one of Virginia's most beloved performing arts institutions. Work spans show trailers designed to drive ticket sales, website video content, community outreach pieces, and seasonal promotional campaigns built to grow the theatre's audience and deepen its community connection year after year.
Subscribe to the Swift Creek Mill Theatre YouTube Channel + watch our marketing and mission driven content - click here
→ Special Event Coverage + One-Off Campaigns
Single Projects. Lasting Assets.
Not every engagement is ongoing and it doesn't need to be.
These are organizations that came to POWER UP with a moment worth capturing and left with content that kept working long after the event ended.
Ellwood Thompson's — Mural Reveal
Community event storytelling that captured a neighborhood milestone and turned it into a brand asset. Cinematic coverage of the mural reveal celebration, delivered as social-ready content that extended the moment's reach far beyond the day.
100 Women of Color Virginia — Annual Gala
Impact event coverage honoring women of color across Virginia. Gala recap content built to celebrate the moment and amplify the mission — extending the reach of an evening that deserved to be seen by far more than the room.
Farm to Table Events — Ellwood Thompson's Regional Table
Culinary event storytelling at the intersection of food, community, and place. Coverage of the Regional Table farm-to-table dinner series — capturing the chefs, the producers, the experience, and the story behind every plate.
Anetra Byrd — Stylist Event
Event coverage for a Richmond-based styling professional — capturing the energy, the brand, and the community of a signature event.
Coliseum Central — Annual Meeting
Corporate event coverage for one of the region's leading business improvement districts. Meeting recap content built for stakeholder communication and community visibility.
IAAPA
Event coverage for the global attractions industry association — capturing the scale, energy, and community of a major industry gathering.
Big Brothers Big Sisters — Big Night Out Soiree
Gala and fundraising event coverage for one of America's most recognized youth mentoring nonprofits. Content built to celebrate donors, honor mentors, and extend the reach of the evening's impact.
Scroll to find the videos which match these Special Events.
→ AMP Membership
Amplify My Presence
What Showing Up
Every Month Looks Like.
AMP members show up. Every month, at curated locations, women step in front of the camera and walk away with professional photo and video content — ready to post, ready to share, ready to work.
This Reel, taken from our very first shoot ever, shows exactly what that looks like: real women, real content, real visibility.
This is what consistent presence looks like when it's built into a system. Real members. Real content. Real visibility.
AMP is live in Richmond and expanding to DC Metro, Orlando, Jacksonville, and Charlotte.
Follow the movement at @amplifymypresence and amplifymypresence.com.
→ AMP Pro for Business
Dedicated Production. Consistent Content.
AMP Pro clients get a private, on-location shoot — quarterly or monthly — with coaching, scripting, and full post-production included. The result is a library of professional video and photography that keeps them visible between bigger campaigns. Here's what that looks like in practice.
AMP Pro in Action
Professional video and photography built to showcase a team, demonstrate expertise, and create content that works as hard as the business does. Whether you're a growing agency, a solo founder, or an established company — this is what dedicated production looks like when it's built around your goals, not a generic template.
Food & Culinary Reels
A dedicated body of short-form culinary content produced for a roster of food-focused clients — from restaurants and chefs to producers and food brands. Cinematic, sensory, and built for social. Follow our Instagram and YouTube Shorts
Happy Hour Vibes with Barry Farmer Media
AMP Pro content production for a dynamic media personality and brand. Short-form and direct-to-camera content built for social platforms — capturing the energy, personality, and reach of the Happy Hour Vibes brand in a consistent, professional format.
Here's an example on our Instagram
→ Content Engine + Impact Campaigns
Mission-Centered Storytelling That Moves People to Act.
Nonprofit visibility isn't optional — it's how missions grow, donors engage, and communities connect. POWER UP has partnered with a diverse roster of mission-driven organizations to close the gap between the work they do and the recognition it deserves.
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Forward Foundation VA — year-round production partner; Go Forward Together Ride, Annual Gala, donor engagement content
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Swift Creek Mill Theatre — performing arts content, community outreach, seasonal campaigns
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Colonial Heights Food Pantry — mission storytelling and community visibility content
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OutRVA — LGBTQ+ community organization visibility and event coverage
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Downtown Ashland Association — local business and civic visibility content
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P23 Retreat — retreat and community event coverage
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Big Brothers Big Sisters — Big Night Out Soiree gala coverage
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Best Buddies DC/Richmond — event coverage and mission storytelling
If your organization is doing meaningful work that isn't reaching the people who need to know about it, that's a visibility gap — and it can be closed.
Scroll below to watch videos from these Impactful Campaigns.
→ AMP Pro + Content Engine + Original Series
Culinary Storytelling. Cinematic. Sensory. Social-Ready.
Food has always been at the heart of POWER UP's production work. From original docu-series to short-form Reels, we produce culinary content that makes people stop scrolling, feel hungry, and connect with the story behind the plate.
Field to Fork — Original Series
POWER UP's own culinary docu-series celebrating Virginia's local food systems — connecting farms, markets, kitchens, and the people behind them. Multi-season. Built to grow. IN DEVELOPMENT 2026
RVAgriculture — Chef Adventures
Short-form and long-form content for RVAgriculture's Chef Adventures series — bringing Virginia's agricultural story into kitchens and onto screens. Link to view the series
Chef Gianna Stanley
Personal brand content for a rising culinary voice — video and photography that captures the craft, the personality, and the presence of a chef building visibility in a competitive space.
Virginia Specialty Food Association
Brand and promotional content for Virginia's specialty food community — showcasing producers, products, and the culture of craft food across the state. Instagram
Two and a Half Irishmen
Short-form culinary Reels for a food and hospitality brand — capturing the energy, the food, and the personality that makes the brand worth following. Instagram
Bravo Bakeshop
Grand opening coverage and ongoing brand content for one of Richmond's most celebrated bakeries — from ribbon cutting to social-ready product and lifestyle content. Instagram
→ POWER UP Originals
We Don't Just Produce Content. We Create It.
These are projects POWER UP originated — concepts developed, produced, and owned by Amy Garelick and the POWER UP team. They represent what's possible when visibility strategy and creative production are built into the DNA of a project from day one.
Field to Fork
A culinary docu-series celebrating Virginia's local food systems — farms, markets, kitchens, and the people connecting them. Multi-season. Still growing. A model for what a Content Engine can become when the story is worth telling. (In Development Summer/Fall 2026)
The Gift Guide Podcast
A 15-episode holiday video series that redefined how local brands show up during peak season. Concept, production, and distribution — built as a seasonal content engine from the ground up. Episodes available on YouTube and Spotify
The Visibility Project
A multimedia series and speaking platform spotlighting women who lead, create, and make impact — often behind the scenes, rarely in the spotlight. Interviews, documentary-style video, and live events. Launching late 2026.