ABOUT POWER UP PRODUCTIONS
Marketing That Unlocks Potential
Human-centered strategy and creative media for brands, destinations, and mission-driven organizations.
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POWER UP Productions helps organizations show up with clarity, purpose, and impact. We blend strategic marketing, cinematic storytelling, and consistent content systems to help brands stay visible - and stay connected - in a world that demands both authenticity and intention.
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Headquartered in Ashland, Virginia with projects across the region, POWER UP builds creative media that moves people: video, podcasts, experience storytelling, impact campaigns, and original series.
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We don’t just make content.
We build visibility. We build trust. We build momentum.
THE POWER UP APPROACH
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Our work is grounded in a simple, strategic framework:
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PLAN
We clarify your message, map your audience journey, and define the story you need to tell to move people.
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PRODUCE
We create cinematic, human-centered content — from video and podcast series to short-form storytelling, culinary programming, and experience-driven campaigns.
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PROPEL
We package, optimize, and guide distribution so your content works harder, lasts longer, and drives measurable results.
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This is visibility with intention.
This is creative media with purpose.
MEET AMY GARELICK — FOUNDER & CREATIVE DIRECTOR
Amy Garelick is a producer, showrunner, and strategist who specializes in turning story and strategy into systems that scale visibility.
With more than 25 years of experience, including 15+ years with Disney’s Radio Disney, Amy brings deep expertise in audience development, content programming, and creative leadership.
She’s the force behind POWER UP Originals including Field to Fork, The Gift Guide Podcast, and the upcoming The Visibility Project. Her work spans performing arts, tourism, culinary brands, community organizations, and nonprofits across Virginia and beyond.
Amy’s approach blends:
• Strategic clarity
• Human-centered storytelling
• Repeatable content systems
• Cinematic production
• A deep belief in visibility as leadership
She helps brands show up - confidently, creatively, and consistently.
WHO WE SERVE
POWER UP partners with organizations who value story, connection, and meaningful visibility:
• Attractions & Destinations
• Nonprofits & Community Organizations
• Food, Beverage & Culinary Brands
• Performing Arts & Creative Enterprises
• Women-Led Businesses & Founders
If you care about people, purpose, and experience, you’re our people.
OUR GUIDING PHILOSOPHIES
These principles anchor everything we create:
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Not everyone is the face of their brand — but every brand deserves to be seen.
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Content should work harder than you do.
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You don’t need more content; you need the right content.
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Story is a legacy, not a throwaway post.
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Visibility is an act of leadership.
Ready to Unlock Your Brand’s Potential?
Let’s build story-driven content that elevates your mission and moves your audience.