POWER UP PRODUCTIONS
We help professional services firms, CPG brands, and mission-driven organizations architect how they're seen, understood, and remembered.
Amy Garelick | Visibility Architect
Strategic positioning + Story-driven content + Visibility systems
Executed by POWER UP Productions 25+ years of broadcast media, content strategy, and cinematic production
VISIBILITY ARCHITECTURE
I'm Amy Garelick, a Visibility Architect who helps organizations become impossible to ignore.
With 25+ years spanning Disney broadcast media, hospitality marketing, and content strategy, I bring a unique lens to making complex organizations accessible, human, and strategically positioned for the audiences that matter most.
My visibility architecture practice combines:
- Strategic positioning and audience mapping
- Story-driven video content and creative production
- Distribution systems that ensure consistent presence
I founded POWER UP Productions as the execution arm of this work - a full-service production house that translates strategic vision into cinematic content that moves people.
Clients include professional services firms, CPG brands, B2B companies, and mission-driven organizations across the Mid-Atlantic region.
HOW WE WORK
Visibility Architecture: A Strategic Framework
Every engagement begins with strategy and ends with measurable visibility.
ARCHITECT
Visibility Strategy & Positioning
CREATE
Strategic Content Production
AMPLIFY
Distribution Systems & Ongoing Visibility
WHO WE SERVE
Organizations Ready to Be Seen, Understood, and Remembered
My visibility architecture practice serves organizations that value strategic positioning, authentic storytelling, and systems that create lasting visibility.
PROFESSIONAL SERVICES FIRMS
Law firms, accounting practices, and advisory firms that need to architect their visibility for client acquisition, practice launches, talent recruitment, and thought leadership positioning.
Examples: Partner positioning, service launch videos, recruitment content, client education series
CPG & FOOD/BEVERAGE BRANDS
Specialty brands and culinary businesses that thrive on sensory storytelling and need visibility systems that build consumer connection and retail partnerships.
Examples: Product launches, brand storytelling, retail partner content, consumer education campaigns
B2B COMPANIES & CORPORATE TEAMS
Established companies launching internal initiatives, explaining complex services, or building thought leadership platforms that require strategic visibility.
Examples: HR initiatives, service explanations, leadership visibility, internal communications
MISSION-DRIVEN ORGANIZATIONS
Nonprofits and community organizations that need visibility architecture to amplify impact, engage donors, and communicate their mission with clarity and emotion.
Examples: Impact storytelling, donor engagement campaigns, program visibility, community connection
SERVICES
Strategic Visibility Architecture + Creative Execution
I lead with strategy.
POWER UP Productions
executes the vision.
Visibility architecture and positioning strategy
One-time or ongoing strategic partnership to architect how your organization is seen.
What's included:
- Audience mapping and positioning strategy
- Visibility framework and content architecture
- Competitive analysis and differentiation planning
- Content strategy and distribution roadmap
Best for: Organizations launching new initiatives, repositioning, or building thought leadership platforms
Strategy + Production + Ongoing Systems
Comprehensive visibility architecture with creative execution by POWER UP Productions.
What's included:
- Everything in Strategic Visibility Consulting
- Video production and content creation by POWER UP Productions
- Ongoing content partnership and visibility systems
- Quarterly strategy reviews and optimization
Best for: Professional services firms, CPG brands, and companies that need comprehensive visibility architecture with execution
Video production and creative services
Cinematic video production for organizations with existing strategy.
What's included:
- Story-driven video production
- Multi-platform content creation
- Content optimization and editing
Best for: Organizations that have strategy in place and need production execution
Visibility skills for your team
Visibility skills for your team Empowering teams with the skills, workflows, and confidence to create strategic content.
What's included:
- Mobile production training
- Content strategy workshops
- Visibility architecture frameworks
Best for: Teams that want to build internal content capabilities
IMPACT CAMPAIGNS
Stories That Build Connection and Drive Results
POWER UP Productions transforms productions, festivals, launches, and celebrations into cinematic media assets that expand reach and amplify impact long after the day ends.
SPEAKING • PANELS • WORKSHOPS
Bring Your Organization Into the Light
Amy speaks on visibility architecture, strategic storytelling, and content that moves people - helping leaders and teams build confidence, clarity, and creative momentum.
THE TRUST RECESSION
Why audiences no longer respond to sporadic posts - and how consistent video & podcast series earn trust faster.
CONTENT THAT CONVERTS VISITORS
From pre-visit planning to post-visit loyalty: how attractions and destinations use story-driven content to build anticipation, dwell time, and repeat visits.
FROM ONE SHOOT TO MANY ASSETS
Designing a content engine that multiplies your investment across platforms, campaigns, and seasons.
B-ROLL THAT SELLS
Why human, cinematic, sensory b-roll outperforms talking heads - and how to capture it with any team.
MOBILE PRODUCTION FOR PRO RESULTS
Training your team to film, edit, and publish with confidence - using simple tools and repeatable workflows.
WOMEN & VISIBILITY
How women leaders can step into the spotlight with purpose, clarity, and authenticity - without having to be “the face” of everything.
KEYNOTES
Bold, human-centered storytelling and strategic insights tailored for industry events and conferences.
PANELS
Practical, high-energy conversations that bring clarity to trending topics and empower audiences to show up creatively.
WORKSHOPS
Hands-on training that equips teams to film, create, and implement content workflows with confidence.
THE VISIBILITY PROJECT
A storytelling initiative celebrating women who lead, create, and make impact - often behind the scenes, rarely in the spotlight.
The Visibility Project is a 2026 multimedia series and speaking platform created by Amy Garelick. Its mission is to uncover, amplify, and honor the stories of women whose work shapes communities, culture, and connection - even when recognition hasn’t followed.
Through interviews, documentary-style video, live conversations, and collaborative storytelling, The Visibility Project gives women the space, structure, and support to be seen with clarity and confidence.
WHAT IT EXPLORES
AUTHENTIC LEADERSHIP
Redefining what it means to lead with vision, compassion, and courage.
VISIBILITY WITH PURPOSE
Helping women step forward in a way that feels aligned, supported, and sustainable.
CREATIVE AND INVISIBLE LABOR
Highlighting the work women do that fuels industries, families, and communities.
LEGACY THROUGH STORY
Capturing the moments, missions, and milestones that deserve to be documented.
HOW TO PARTICIPATE
Interviews, partnerships, sponsorships, and speaking engagements are currently in development for 2026.